Marketing with the Poor

Fascinating discussion. Click though to read instances in which Nestle worked developed a distribution network of poor, rural saleswomen in India to extend the sales reach of their milk. This benefited both the company and the rural communities.

http://hbswk.hbs.edu/item/5529.html

clipped from hbswk.hbs.edu Business and the Global Poor Published: February 5, 2007 Sean Silverthorne Author: Are the world's poor, who individually have less than $5 a day in disposable income, a viable market for new goods and services? Consider the fact that there are four billion people around the globe that fit this description and you have the start of an answer. But businesses that want to enter this market at the bottom of the economic pyramid (BOP) must look beyond just selling products—they must find ways to create social and economic value, according to the editors of a new volume, Business Solutions for the Global Poor.