The Touch Project has a great prototype application of the iPhone using NFC to trigger video playback when RFID-enabled objects are scanned. It recognizes the power of mobile media applications to augment a real world experience, and very intentionally leverages NFC to interweave the two.Check it out:
http://www.nearfield.org/2009/04/iphone-rfid-nfc
For consumers to adopt NFC-based applications they are going to need to get more than they give. In and of itself, this application won't persuade many users to start using NFC, but this prototype demonstrates how NFC could operate as a trigger for a compelling experience.
Provided that there are RFID-enabled objects to scan, this app could provide reciprocal relationship where users find the cost and effort of buying the app worth the utility they gain, and sponsors paying to create the content get the engagement with end users they crave.
What other killer apps are out there brewing?
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Image from article by Timo.
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